I love fresh starts and new beginnings. Whether it’s the start of a new year, the beginning of spring, summer, back to school….whatever gives me the excuse to clean out and re-organize, I take it!
When it comes to your business, cleaning up social media and website content should be on your list of things to do at least twice a year (it should probably be more like every other month, but I’m trying to keep it practical here).
Here are some things you want to keep updated and current:
- Product pictures
- Team member pictures and bios
- Pricing
- Hours of operation
- Contact information
Here are some things you might want to freshen up on your social media platforms:
- Staff pictures
- Product pictures
- Your company’s mission statement
- Your company’s story
As you look at your website and social media platforms use a critical eye.
- Are there recurring pictures on Instagram?
- Is your look kind of all over the place? Try and find a theme/filter to add consistency.
- What kind of posts get the most the most attention? Try for more content like that.
- When was the last time you added fresh content to your website?
What are some ways you keep up with your website and social media content?
